SEO Consultant · Oxford, UK

Rank higher. Stay there.

Search engine optimisation that actually moves the needle. If you’ve ever wondered why your competitors show up on Google and you don’t, that’s where we come in. We’re the SEO team that focuses on what works: technical foundations, strategy-led content, and genuine link building.

5.0average client rating on Google
100/100this site's Google PageSpeed score — speed is part of the service
0stay because the work is good, not because you signed something

SEO (search engine optimisation) grows the traffic you don't pay for — ranking your site for the searches your customers actually make. We run strategy, content, links and technical work as one senior team. Our longest-standing client logs over 1.5 million Google impressions a year, from a standing start.

What is SEO?

SEO — search engine optimisation — is the ongoing work of making your website the clearest, most trustworthy answer to what your customers are already searching for. It’s not a one-off fix or a box to tick. It’s a sustained, methodical process that builds your visibility in organic search results over time.

It works across three pillars: technical foundations (making sure Google can actually crawl, index, and understand your site), content (creating pages that match what people are searching for and genuinely help them), and authority (earning links and signals that tell Google your site is trustworthy). Get all three right, and your rankings compound — each improvement reinforces the others.

What makes SEO different from paid advertising is that you’re building an asset. A well-optimised page doesn’t stop generating traffic when you stop paying for it. It keeps working, keeps ranking, and keeps delivering leads months and years after the work is done. That compounding effect is why businesses that invest in SEO consistently tend to outpace those that rely solely on ads.

The Problem

Being invisible on Google isn’t just frustrating — it’s expensive.

Every day you don’t rank, your competitors take the clicks.

Most businesses know they should “do something about SEO” but aren’t sure where to start. Maybe you’ve been burned by an agency that promised the earth and delivered a spreadsheet. Maybe you’ve tried doing it yourself but got lost in the jargon.

Either way, the result is the same: potential customers are finding your competitors instead, clicking, enquiring, buying — from someone else. Not because they’re better, but because Google shows them first.

A methodical, transparent SEO strategy you can actually understand.

We work as a direct extension of your team. One team doing the work, explaining it clearly, and showing you exactly what’s moving the needle. No layers of account managers. No mystery. No black-hat shortcuts that risk your site’s reputation.

The approach is simple: fix the technical foundations, create content that matches what your audience is searching for, and build genuine authority over time. It’s not glamorous, but it works.

Wondering where your own site stands on all this? Find out free — 10 points, 24 hours, then a proper walkthrough. Get the free audit →

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of all trackable website traffic comes from organic search — more than paid, social, and email combined.

Source: BrightEdge Research

How we Work

No shortcuts, no smoke and mirrors.

Here’s exactly what happens when you work with us on SEO — no mystery, no jargon.

1

Audit & Discovery

A comprehensive crawl of your site, competitor analysis, keyword mapping, and a clear picture of where you stand. This isn’t a generic template report — it’s a hands-on assessment of your specific situation, your market, and the realistic opportunities available to you.

2

Technical Foundations

Fix the things that stop Google from crawling and understanding your site properly. Site speed, mobile experience, crawlability, indexation, structured data, Core Web Vitals. The invisible infrastructure that everything else builds on.

3

Content Strategy

A keyword-mapped editorial plan built around what your audience is genuinely searching for. Topic clusters, content gaps your competitors haven’t filled, and a publishing cadence that builds topical authority over time rather than just adding pages for the sake of it.

4

Link Building & Authority

Earning links through digital PR, genuine outreach, and content worth linking to. Not bulk directory submissions or paid link schemes. Every link we build is one you’d be happy for Google to inspect — because quality and relevance are what actually move rankings.

5

Reporting & Optimisation

Monthly reporting that shows what’s improved, what we’ve been working on, and what’s coming next. Written in plain English, not marketing jargon. Rankings, traffic, conversions — the numbers that matter to your business, with honest commentary on what they mean.

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close rate for SEO leads, compared to just 1.7% for outbound leads — because organic visitors are already searching for what you offer.

Source: Search Engine Journal

Skip the theory — get the free 24-hour audit of your own site. Get the free audit →

What You Get

Practical deliverables, not vague promises.

No vanity metrics, no jargon-filled PDFs gathering dust. Here’s what working with us looks like in practice.

Monthly reporting you’ll understand

Clear, honest reports that show what’s improved, what we’ve been working on, and what’s coming next. Written in plain English, not marketing speak. If something isn’t working, you’ll hear about it.

Keyword tracking and visibility

We track the keywords that actually matter to your business — not just vanity terms with big search volumes. You’ll see exactly where you rank, how that’s changing, and what we’re doing to push further.

Ongoing technical improvements

SEO isn’t a set-it-and-forget-it job. We continuously audit your site for technical issues, implement fixes, and make sure nothing falls through the cracks as Google updates its algorithms.

Content strategy and creation

A keyword-mapped editorial calendar and the content to go with it. Blog posts, landing pages, and service page copy that targets real search queries and actually helps your audience — not filler content for content’s sake.

Link building and digital PR

Genuine outreach and link-worthy content that builds your site’s authority. Every link we earn is relevant, editorial, and one you’d be happy to show anyone. No paid links, no PBNs, no shortcuts.

Direct access to us — always

No account managers, no ticket systems, no waiting three days for a reply. You have our email and our number. When you have a question, you get an answer from the person actually doing the work.

No tie-ins — 30-day rolling

Everything runs on a 30-day rolling basis. No long contracts, no exit fees — because why would you want to cancel something that's working?

Find out what's holding you back — and see the plan to fix it

Send us your website address. Within 24 hours you get a 10-point audit in plain English: what's working, what's broken, what we'd fix first and why. Then we walk you through it on a video call — a proper presentation of the plan, not a PDF dumped in your inbox. No obligation, and the findings are yours to keep whoever you hire.

Get the free audit 10 points · 24 hours · full video walkthrough

Client Feedback

Real results from real businesses.

5.0 on

I came to work with Tom after seeing a significant decline in traffic and enquiries with no obvious cause. Tom quickly got started on finding out the complicated web of issues cumulating behind the scenes, affecting my site. Every step of the way, Tom has clearly explained what he’s doing, and why. I very quickly noticed a difference through the work on my Google Ads, as well as building sustainable results from our SEO. I would strongly recommend his services to those navigating the world of SEO!

Alice Douglas

I’ve had a fantastic experience with In:Link Marketing. Tom, the owner, is a genuinely great guy who really cares about his clients and their success. His expertise and support have helped turn my business around, and I’ve seen real, measurable results. Highly recommend to anyone looking to grow their business!

James T

InLink Marketing have been absolutely brilliant for our business. They handle all of our marketing and search optimisation, and the difference has been clear to see. Professional, proactive, and genuinely great to work with, I wouldn’t hesitate to recommend them!

Tom Hooper

Tom has been an absolute star helping me to set up my website for my new business, always available for my many questions, requests, and changes. Wouldn’t have been able to do it without him, especially the SEO stuff. Thank you!

James Peto Wild

Specialist SEO

Need something more focused?

Some businesses need a more targeted approach. These specialist SEO services go deeper on the areas that matter most to you.

Local SEO

Dominate the map pack and local results so customers in your area find you first.

Technical SEO

Deep audits and hands-on fixes for site speed, crawlability, indexing, and Core Web Vitals.

Programmatic SEO

Scalable, data-driven pages that capture long-tail search demand at volume.

Going Deeper

SEO explained properly.

If you want to understand what we do and why it works, these sections break it all down.

Curious what we’d flag on your site? The 10-point audit is free and back within 24 hours. Get the free audit →

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of all online experiences begin with a search engine — if you’re not visible in organic results, you’re invisible to two-thirds of your potential customers.

Source: BrightEdge Research

Common Questions

Things people usually ask about SEO.

Don’t take our word for it — SEO case studies: see the rankings and traffic behind these claims. Wondering who’s the best SEO agency in Oxford? We answer that honestly too.

Get Started

Sounds like something you need?
Let’s have a chat. No hard sell, no obligation. Just a straightforward conversation about where you are, where you want to be, and whether we can help get you there.

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