AI Marketing Services · UK

AI SEO is the evolved version of search optimisation. It keeps the fundamentals — technical health, content quality, authority — and adds the structure, clarity, and entity signals that AI systems need to read, trust, and resurface your content. Think of it as the bridge between traditional SEO and the AI-specific disciplines below.

LLM optimisation focuses on how large language models like ChatGPT, Claude, and Gemini understand and describe your brand. These models form their picture of your business from training data, retrieved web content, and third-party mentions. LLMO shapes all three to build an accurate, positive representation.

Answer engine optimisation targets platforms like Perplexity and Google’s featured snippets — any system that pulls a direct answer and cites the source. The goal is structured, factual content that these systems extract and attribute to you, turning your expertise into the answer people see first.

Generative engine optimisation covers the broader landscape of AI-generated responses. Where AEO focuses on direct-answer extraction, GEO encompasses the conversational, synthesised answers that generative AI produces from multiple sources. It’s about earning a place in the narrative, not just the citation. We’ve broken it down in detail in this guide to GEO.

AI Overview optimisation targets the AI summaries Google now shows at the top of search results. These pull from sources Google’s systems consider trustworthy and relevant. Getting cited there means your content appears above the traditional organic results — the most valuable real estate in search.

AI marketing is getting your business visible wherever AI answers questions — Google’s AI Overviews, ChatGPT, Perplexity, Claude, Gemini. It’s the umbrella that brings together AI SEO, LLMO, AEO, GEO, and AIO into one coherent strategy.

Yes. AI marketing doesn’t replace SEO — it builds on it. The fundamentals that earn Google rankings (fast pages, quality content, technical health) are the same foundations AI systems need. Get both right and you’re covered however your customers choose to search.

That depends on your audience and industry. Google’s AI Overviews matter for everyone since they sit on top of search. Beyond that, the mix varies — some audiences lean heavily on ChatGPT, others on Perplexity. We’ll recommend where to focus based on where your customers are actually looking.

It varies by surface. Technical and entity fixes can improve AI Overview inclusion within weeks. LLM visibility takes longer — two to six months as model knowledge refreshes. The good news is the foundational work improves your traditional rankings at the same time, so you see benefits on multiple fronts.

Not necessarily. The foundational work (entity consistency, content structure, structured data) benefits everything. But you might only need active optimisation on two or three surfaces depending on your goals. We’ll recommend the right mix after the initial audit.

It depends on scope — how many surfaces you want to target, how much foundational work is needed, and how competitive your space is. It can be run as a standalone programme or integrated into your broader SEO and marketing work. We’ll give you a clear quote after an initial audit.

Because you get the senior specialists doing the work, not an account manager relaying messages. We're a small, senior team: strategy, execution and reporting come from the people who own the result, decisions happen fast, and nothing falls through the gaps between departments. If that sounds like a better fit, get in touch or see how pricing works.