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AI
Marketing.

AI is fast becoming how people discover businesses — through AI Overviews, chatbots and answer engines. AI Marketing is everything I do to make sure yours gets found and recommended there.

Talk about AI Marketing

What is AI Marketing?

AI Marketing is the umbrella for visibility across AI-driven discovery. Traditional search isn't going anywhere, but a growing share of questions are answered by AI before anyone clicks a link — and that's a new place to be found.

It pulls together the disciplines that earn you a place in those answers. Each has its own focus; together they make sure your business shows up whether someone searches, asks an assistant, or relies on an answer engine.

Got questions? Fair enough.

AI Marketing is the umbrella for getting your business found and recommended across AI-driven discovery — AI Overviews, chatbots like ChatGPT, and answer engines like Perplexity. It brings together AI SEO, LLMO, AEO, GEO and AI Overview Optimisation under one strategy.
If your customers are starting to ask AI tools for recommendations — and more are every month — then yes. Classic SEO still matters and is the foundation; AI Marketing makes sure you also show up in the answers AI gives before anyone clicks.
Usually with a visibility check: I look at where you currently appear (and don't) across AI search and assistants, then prioritise the work — often AI SEO and structured data first, then the broader LLMO and answer-engine pieces.

Ready to get found by AI?

Let's talk about where your business stands in AI search today — and the quickest wins to improve it.

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