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SEORankings, traffic & organic growth Local SEOGoogle Maps & local search Technical SEOSpeed, crawlability, indexation Programmatic SEOScalable pages, real data AI Marketing AI SEOSEO for AI-driven search LLMOLarge language model optimisation AEOAnswer engine optimisation GEOGenerative engine optimisation AIOAI Overview optimisation

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Home›LLMO

Large Language Model
Optimisation.

When someone asks ChatGPT, Claude or Gemini for a recommendation, will your business come up? LLMO works to make sure it does.

Get started with LLMO

The Basics

What is LLMO?

LLMO is about how large language models understand your brand. These models learn from a huge swath of the web, and increasingly look things up in real time before answering.

LLMO improves both sides of that: the signals the models have absorbed about who you are and what you're good at, and how easily they can retrieve and cite you in the moment someone asks.

How It Works

Become the obvious source.

Be the clear source

Content that states plainly what you do and why you're credible — the kind of passage a model can quote with confidence.

Consistent entity everywhere

Your name, location and expertise described the same way across your site, profiles and the wider web, so models form a confident picture.

Earn credible mentions

Coverage and citations on sources these models already trust — the digital-PR side of being known.

Frequently Asked Questions

Got questions? Fair enough.

LLMO — Large Language Model Optimisation — is the practice of shaping how large language models like ChatGPT, Claude and Gemini perceive and represent your brand, so they mention and recommend you accurately when people ask.
SEO is about ranking in search results; GEO is about appearing in AI-generated answers in search; LLMO is broader — it's about your standing inside the models themselves and the sources they draw on. In practice they overlap heavily and share the same groundwork.
No, and anyone who promises that is bluffing — the model makers control the output. What I can do is make your brand the clearest, best-evidenced, most consistently described option in the places these models learn from and look things up.

Get Started

Want to show up in AI assistants?

Let's talk about how your brand looks to the models your customers are already asking.

Let's have a chat