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Content that
actually works.

Blog posts, landing pages, social content — written to rank, engage and convert. I start with strategy, then write words that actually work.

Let's talk about content

The Problem

Most business content is going nowhere.

Some businesses publish regularly but without any real strategy behind it. They're writing for search engines, stuffing in keywords, and wondering why nobody reads past the first paragraph.

Others know they should be creating content but never get round to it. There's always something more urgent, so the blog sits empty and the social feeds go quiet.

Either way, the result is the same: wasted effort or missed opportunity. Content should be pulling its weight — bringing in the right people, answering their questions, and moving them closer to getting in touch.

How I Approach Content

Strategy first. Writing second.

Good content starts with knowing what to write and why. Everything else follows from that.

Strategy first

Before a single word gets written, I do the groundwork. Keyword research, content mapping, competitor analysis, and building an editorial calendar that ties directly to your business goals.

Written to perform

Every piece is SEO-optimised, but it reads like a human wrote it — because one did. Content that ranks is worthless if people bounce after two sentences. I write for both.

Consistent output

Content marketing isn't a one-off project. I set up a regular publishing schedule and stick to it, so your site keeps building authority and your audience keeps coming back.

What You Get

The deliverables, plainly.

No mystery about what you're paying for. Here's what's included.

Content strategy & editorial calendar

A clear plan covering what to publish, when, and why — built around keyword research, your audience, and your commercial goals. Updated monthly.

SEO-optimised blog posts

Well-researched, properly structured articles that target real search queries. Written to rank, but more importantly, written to be worth reading.

Landing page copy

Persuasive, clear copy for your key service and product pages. Focused on what your customers need to hear, structured to convert visitors into enquiries.

Regular performance reporting

Monthly reports showing what's working — traffic, rankings, engagement, conversions. No vanity metrics, just the numbers that matter to your business.

Common Questions

Things people usually ask about content.

How often should I publish?

It depends on your industry, competition, and goals — but consistency matters more than volume. For most businesses, one to two quality blog posts per month is a solid starting point. I'd rather you publish one genuinely useful article than four thin ones nobody reads.

Do you write the content yourself?

Yes. I write everything myself. I don't outsource to content mills or rely entirely on AI to generate copy. I use AI as a research and editing tool where it helps, but the thinking, structure, and voice are mine. You're getting a real person who understands your business writing for your audience.

What topics do you cover?

I work across most B2B and service-based industries. I don't need to be an expert in your field before we start — that's what the research phase is for. I'll learn your business, your customers, and your market, then write content that demonstrates genuine understanding. If a topic is highly technical, I'll work with your team to make sure the detail is right.

How do you measure content success?

Organic traffic, keyword rankings, time on page, and conversions. I set up proper tracking from the start so we can see exactly which pieces are driving results. You'll get a monthly report that connects the dots between content published and business outcomes — not just a list of pageviews.

Can you work with my existing content?

Absolutely. In fact, refreshing and improving existing content is often the quickest win. I'll audit what you've already got, identify pieces worth updating, and work out what's missing. Sometimes a well-optimised rewrite of an old post will outperform a brand new one in half the time.

Get Started

Ready to start creating content
that earns its keep?

Whether you're starting from scratch or trying to fix what's not working, I'm happy to have a conversation about it. No pressure, no pitch.

Let's have a chat

Content thatactually works.