Your digital marketing, handled.
I'm Tom. I look after SEO, Google Ads, web design, content and social media for businesses who'd rather have one person they trust than five agencies they don't.
What I Do
No piecemeal agencies. No conflicting strategies. One person who understands your whole picture.
I cover the full spectrum of digital marketing — from technical SEO and paid search to website builds and content strategy. Every service is designed to work together, so your campaigns reinforce each other instead of running in silos.
Get found on Google. I'll improve your rankings with technical fixes, content strategy and link building that actually works.
Learn moreTargeted pay-per-click campaigns that bring in leads without burning through your budget. Every penny tracked.
Learn moreWebsites that look brilliant, load fast and actually convert visitors into customers. Built to perform, not just to impress.
Learn moreBlog posts, page copy, social content — written to rank, engage and convert. Strategy first, words second.
Learn moreGet found and recommended across AI search, chatbots and answer engines — AI SEO, LLMO, AEO, GEO and AIO under one strategy.
Learn moreConsistent, on-brand social presence that builds community and drives enquiries. Strategy, scheduling and engagement — handled.
Learn moreThe right strategy doesn't just get you found — it gets you trusted.
How It Works
No 47-page proposals. No six-week onboarding. Here's how we get started.
A proper conversation about your business, your goals, and what's not working. No sales pitch — just an honest assessment of where you are and what might help.
A clear strategy based on what will actually move the needle. I'll explain what I recommend, why, and what results to expect. Plain English, always.
I get to work and you see results. Regular updates you'll actually understand, direct access to me when you need it, and no nasty surprises on the invoice.
Most clients stay because the process works. There are no lock-in contracts — just consistent results and a working relationship built on trust. If something is not delivering, I will tell you before you notice, and I will fix it or recommend we change direction. That is how accountability should work.
About
I take on fewer clients so I can give each one the attention they deserve.
Most agencies hand you to a junior the moment the contract's signed. I don't do that — because there's no one to hand you to. You get me, from first conversation to monthly report.
That means I'm selective about who I work with. Not because I'm difficult, but because the best results come when we're genuinely a good fit.
I work across SEO, Google Ads, web design, content and social media — which means everything is joined up from day one. No separate agencies pulling in different directions, no conflicting strategies, and no gaps where important work falls through the cracks.
More about how I work →return for every £1 invested in SEO
BrightEdge Research
Why a Consultant
Most businesses don't need a full digital marketing agency. They need a marketing consultant who understands their whole picture — someone who can connect the dots between SEO, paid advertising, content and web design without the overhead, the account manager handoffs, or the monthly retainer that goes towards paying for an office in Soho.
That's what a digital marketing consultancy does differently. You get direct access to the person doing the work, not a project manager relaying messages. Decisions happen faster. Strategy adapts in real time. And everything — from your Google Ads account to your blog content calendar — is joined up because one person sees all of it.
As a freelance digital marketing consultant based in Oxford, I keep my client list deliberately small. That means I'm not spreading attention across forty accounts the way a typical agency would. Each client gets the same level of focus — the strategy, the execution, and the reporting all come from me directly.
Whether you need an online marketing consultant to fix a specific problem — traffic that's dropped, ads that aren't converting, a site that's not performing — or you want someone to take the whole lot off your plate, the starting point is the same: an honest conversation about what's actually going to move the needle for your business.
I also stay on top of how search is changing. AI-powered tools like ChatGPT, Gemini and Perplexity are reshaping how people find businesses online. Making sure your brand is visible in these new channels — not just traditional search results — is something I factor into every strategy from the start.
of all trackable website traffic comes from organic search
BrightEdge Research
close rate for SEO leads — vs 1.7% for outbound marketing
Search Engine Journal
I've had a fantastic experience with In:Link Marketing. Tom, the owner, is a genuinely great guy who really cares about his clients and their success. His expertise and support have helped turn my business around, and I've seen real, measurable results. Highly recommend to anyone looking to grow their business!
Google reviewInLink Marketing have been absolutely brilliant for our business. They handle all of our marketing and search optimisation, and the difference has been clear to see. Professional, proactive, and genuinely great to work with, I wouldn't hesitate to recommend them!
Google reviewWould absolutely recommend. Over the moon with the website and rankings. Ta very much for all your hard work!
Google reviewFantastic company to deal with from start to finish, can highly recommend.
Google reviewTop notch work, couldn't recommend more!
Google reviewThe Approach
Every engagement starts with understanding your business properly. Not just what you sell, but who your customers are, how they find you, what your competitors are doing, and where the genuine opportunities sit. I do this before proposing anything, because the right strategy depends entirely on context.
From there, I build a clear plan with specific priorities. Not a 40-page document that gathers dust, but a focused roadmap of what we are doing, in what order, and why. You will always understand the reasoning behind every recommendation. If something is not working, I will tell you before you have to ask.
I handle the full range of digital marketing — SEO, Google Ads, web design, content, social media, and the newer AI marketing disciplines — because these channels do not exist in isolation. Your organic search strategy affects your paid campaigns. Your website speed affects your conversion rate. Having one person who sees the full picture means nothing slips through the gaps between separate specialists.
I am based in Oxford but work with businesses across the UK. Most of the day-to-day happens over video calls, shared dashboards, and email. You will always have a direct line to the person doing the work — no account managers, no ticket systems, no waiting three days for a reply. If you want to know how things are going, you ask me and I tell you.
Frequently Asked
Get Started
Most people aren't when they first get in touch. Let's have a conversation about where your business is and where you want it to be.
Let's figure it out together