SEO for trades, proven on actual tradesmen.
Builders, decorators, specialist trades — this is the niche where our numbers are public and named. Seven years running search for the Lynch Group says more than any sales page.
SEO for trades wins the searches that fill a diary: 'builders oxford', 'electrician near me', 'door stripping'. It runs on local intent, reviews, and pages that prove the work. We've done it for seven years for named trade clients — a builder at 1.5 million impressions a year, a specialist trade up tenfold.
Trades SEO is where our receipts are public
Most agencies show you logos. We can show you Google's own numbers for named trade clients: Lynch Brother Homes, built from brand-new company to page one for “builders oxford” and 1.5 million impressions a year. Global Door Stripping, from ~60 clicks a month to 618 — the UK's most-found name in its trade. Noble Painting & Decorating, clicks near-doubled year on year. All in the case studies, with permission.
Trade searches behave distinctively: they're local (“near me”, town names), urgent (burst pipe beats browsing), and trust-starved — the buyer is about to let a stranger into their house. Rankings alone don't convert that click; reviews, photos of real jobs and a phone number that answers do.
So trades SEO is three battlegrounds at once: the map pack, the organic results, and the review profile that makes both convert. We run all three together — with local SEO discipline and sites built to convert a van-keys-in-hand visitor.
Why most trade websites stay invisible
Four fixable reasons the phone isn’t ringing.
One page trying to rank for every service
“Extensions, lofts, kitchens, bathrooms” on one page ranks for none of them. Every service gets its own page, written around how people search for it.
The map pack ignored
For emergency and local trades, the map IS the result. Categories, service areas, photos and review velocity decide it — we run that machine.
No proof a homeowner can see
Before-and-after photos, named reviews, areas covered. Trust signals are ranking signals too — Google reads what buyers read.
A site that loads like wet cement
Trade sites get found on phones, on driveways, on 4G. If it takes six seconds, the next van gets the job. Speed is non-negotiable.
Wondering where your own site stands on all this? Find out free — 10 points, 24 hours, then a proper walkthrough. Get the free audit →
What trades SEO includes
The system behind the Lynch Group results.
Service-by-service pages
Extensions, rewires, restorations — each with its own page, keywords and proof. The structure that wins trade searches.
Map pack domination
Google Business Profile run properly: categories, service areas, weekly photos, review responses.
Review engine
A habit-forming system for earning reviews after every job — the compounding asset most trades waste.
Job proof content
Real projects photographed and written up — pages that rank for the work and convert by showing it.
Local + national split
Local trades win towns; specialist trades (like door stripping) win the whole country. We build for which one you are.
Fast, phone-first site
Built to load instantly and convert a thumb: tap-to-call, areas covered, photos, reviews.
No tie-ins — 30-day rolling
Everything runs on a 30-day rolling basis. No long contracts, no exit fees — because why would you want to cancel something that's working?
Want this run on your actual site? The 10-point audit is free and back in 24 hours. Get the free audit →
Seven years with the Lynch Group
Lynch Brother Homes, J&H Lynch and Noble Painting & Decorating — three trade companies, all grown from launch or near-zero, all still clients, all worked with on-site every week. Add Global Door Stripping's national takeover and you have our favourite proof: not screenshots, but case studies with Google's numbers attached.
From audit to compounding growth
Audit & diagnose
We start with the free 10-point audit — back inside 24 hours. It tells both of us exactly where you stand, what's broken and what the quickest wins are — and we present the findings to you on a video call.
Map the market
Keyword and competitor research for your sector: what your buyers search, who currently wins those searches, and the gaps we can take from them.
Build & fix
Pages, content, technical fixes and structure — built by the senior specialists doing the work, in an order chosen by impact, not convenience.
Compound & report
Rankings feed reviews feed links feed rankings. You get plain-English reporting every month, on a 30-day rolling basis — no tie-ins.
Trades SEO questions, answered straight
Do you understand our trade specifically?
Builders, painters & decorators, specialist restoration, plus construction-adjacent firms — that's our named-client track record. The method transfers across trades because the search behaviour does: local intent, urgency, trust. The free audit will show you your trade's specific battleground.
We get most work from word of mouth. Why bother with SEO?
Because word of mouth now gets verified on Google before the call — and search is word of mouth at scale. The trades we work with keep their referrals; SEO adds the customers who didn't know anyone to ask.
How do we beat Checkatrade and MyBuilder in the results?
You usually can't outrank the directories for the broadest terms — but you don't need to. Service-plus-town searches, the map pack and your own brand are all winnable, convert better, and don't charge you per lead. That's the playbook our trade clients run.
What matters more for a trade — the map or the website?
They feed each other: profile signals need a strong site behind them, and the site converts what the map catches. For emergency trades the map leads; for big-ticket work (extensions, restorations) buyers research the site properly. We run both as one system.
Can you make us number one for ‘builder near me’?
‘Near me’ results depend on where the searcher stands, so nobody can honestly promise a universal number one. What we can do — and have done — is make you the most-found name across your service area. Lynch Brother Homes is the receipt.
How quickly can a trade business see results?
Map pack and low-competition town searches often move inside 4–8 weeks; competitive service terms take months. Specialist national trades can move fast — Global Door Stripping's curve bent within months of starting.
What does it cost, and what if winter is quiet?
See how pricing works — and the 30-day rolling terms exist precisely for trade seasonality. Scale up for the busy-season build, never pay an exit fee. Most clients keep it running because rankings compound; the choice stays yours monthly.
Find out what's holding you back — and see the plan to fix it
Send us your website address. Within 24 hours you get a 10-point audit in plain English: what's working, what's broken, what we'd fix first and why. Then we walk you through it on a video call — a proper presentation of the plan, not a PDF dumped in your inbox. No obligation, and the findings are yours to keep whoever you hire.
Get the free audit 10 points · 24 hours · full video walkthrough
Local jobs your bread and butter? See local SEO. Building a brand-new trade brand? Read how Lynch Brother Homes did it.
Let's make you the most-found name in your trade.
Free 10-point audit in 24 hours — your rankings, your map presence, your competitors, and what we'd fix first. Then we walk you through the plan.